Portrait of Sarah Masterson wearing a navy blue floral blouse standing in front of a soft natural green background smiling and looking directly at the camera.

fundraising copy + strategy
powered by
psychology and love

I help nonprofits grow meaningful donor relationships and abundant generosity.

i’m on a mission for…

The wellbeing of donors, fundraisers, communities, and everyone we serve. I believe we get there by remembering philanthropy’s roots as generous love. The most powerful tool we have to grow this love? Conscious communication.

fundraising friend, I’ve got you

Together we’ll grow full-hearted giving

Maybe you’re overstretched and understaffed. Maybe you’re trying to wear all the hats, all the time. And you care deeply about your work, but you’re at risk of losing your spark. Anything here sound familiar?

Nice to meet you! I see you. I get you. And I’ve got you.

Fundraising can be a lonely profession – inside our organizations and out in our communities. But it doesn’t have to be that way. I help nonprofit leaders like you build lasting relationships with true believers, raise more money, and feel more supported in fundraising.

My nonprofit clients trust me as a message mentor, an advisor on the art and science of donor communication. I meet a specialized need all nonprofits have, but few can cover on staff.

And donors feel known and cared for, surprised and delighted, through my writing. They want more connection to your cause and they feel great about giving.

By working with me, nonprofit leaders cultivate better donor relationships, raise more money, and experience more ease in their work. They remember how rewarding fundraising can feel.

Learn more >

"IF THERE WAS AN ACADEMY AWARD FOR BEST ORIGINAL COPYWRITING, SARAH WOULD WIN IT. YOUR DONOR COMMUNICATION STRATEGY FUELS YOUR FUNDRAISING SUCCESS. DO YOUR DONORS AND YOUR MISSION NOT DESERVE THE VERY BEST?"
-Rachel Muir, CFRE
"WE’VE SEEN SUCH A POSITIVE EFFECT IN OUR INDIVIDUAL GIVING AFTER PARTNERING WITH SARAH. SHE EXPLAINS NOT JUST THE HOW OF FUNDRAISING, BUT THE WHY. WHY OUR DONORS GIVE, WHY ONE APPROACH WORKS BETTER THAN ANOTHER... WHY DONOR COMMUNICATION IS VITAL AND DIFFERENT FROM OUR OTHER COMMUNICATIONS."
-Eli Webster, ASOC

my services that grow generosity

I’m your writer for consciously crafted copy. Let’s nurture your supporters’ connection to your cause. I’ll help you build relationships with believers, not just donors. Learn more >
I’m your message mentor. I’ll help you bridge your donor’s wish for a better world and their ability to make it so. Learn more >