& Core Messaging
You need a COMMUNICATIONS STRATEGY. Whether starting from scratch with your first, seeking expert feedback on existing strategy, or looking for a makeover to reflect current priorities, a fine-tuned strategy is an essential roadmap for your team. A skilled consultant asks the right questions, listens carefully, and evaluates current communications without internal biases. You come away with a deeper understanding of the audiences you most need to reach and how to reach them, clear goals, measurable objectives for charting progress, and a practical plan you can put into action today.
A MESSAGE PLATFORM is one of the best investments you can make in your organization’s success. It brings everyone on your team together around consistent expressions of your organization’s identity, unique role in the social-good marketplace, and ultimate WHY. As a centering point for all communications, it also provides cohesive, compelling messaging bytes you’ll use for key audiences across all channels. A message platform gives your team clarity and efficiency — while boosting your credibility with your audiences. A strategist from outside your ranks asks the right questions and challenges internal assumptions. A strong writer crafts messages that stick.
MESSAGE MAPS give your team polished, consistent talking points around important news or campaigns. When developed with an experienced strategist and writer, these tools help you get people interested, stay on message across all communications channels, respond rapidly to questions from external and internal audiences, succeed in media coverage, and frame the story proactively everywhere.
And I can work with you on other essential, effective core messaging pieces your entire team can put to work today in campaigns, programs, internal communications, and beyond.
Outsourced Comms Director or Press Manager
Maybe you’re a small to mid-sized organization. Maybe you’re a startup or a one-woman band. You need a dedicated communications pro on staff, but don’t have the budget.
Or maybe you’re in the midst of staff transition after a departure or during a leave. You need a senior communicator who can temporarily fill the gap without missing a beat, while also offering the perk of fresh perspective.
Outsourcing your communications allows you to customize for current realities, without compromising your growth.
Copywriting & Custom Content
Copywriting that persuades and inspires action. Content that educates and enlightens. Storytelling that humanizes your impact, amplifies your WHY, and creates a profound emotional connection with your listeners. Thriving nonprofits need all of these. And all of these need a great writer. One who understands what turns listeners into do-ers.
Copywriting and content development includes: web/digital, email, newsletters, social media, blogs, media relations, print pieces, annual reports/impact reports, educational content, story-banking, marketing materials, speechwriting, scripting, internal communications, and more.
The most successful EDs, development directors, and fundraising consultants know: Every fundraising plan needs gold-star messaging to succeed. In a noisy world, donors and funders long for authentic connection to a cause where they feel effective, seen, and valued as change-makers.
Fundraising content strategy and copywriting includes: direct mail appeals, email, social media, donor thank-yous, case studies/success stories, narrative elements for funding proposals, web/blog and newsletter copy, annual reports/impact reports, and organizational histories/brand narratives.